Step back into a golden era of grit, glamour, and ground-breaking achievement with this original Four Square Cigarette Poster, celebrating the legendary feat of the 4 Minute Mile. Produced circa 1956, this vibrant vintage piece captures the spirit of post-war optimism and the growing cultural fascination with athletic excellence.
Featuring striking mid-century design and bold typography, the poster pays tribute to the iconic milestone in human endurance and speed—immortalised by the likes of Roger Bannister just two years prior in 1954. Four Square, a popular cigarette brand of the era, cleverly aligned itself with this symbol of determination and peak performance, resulting in a collectible that is both historically rich and visually captivating.
Whether you're a collector of vintage advertising, a fan of sports history, or simply drawn to authentic mid-century ephemera, this poster is a rare find. Its nostalgic charm and cultural significance make it a standout piece for framing and display.
Four Square Cigarette Poster - The 4 Minute Mile - Circa. 1956
Four Square Cigarette Poster - The 4 Minute Mile
As at the end of the Australian Amateur Athletic Season, 1956
Dimensions; 980mm x 780mm
*Note if the item is being picked up prepared to send it in the glass frame. However if needed to post, it will be posted without the frame, unless I am contacted and you would like to organise a personal courier service.
Note if the item is being picked up prepared to sell it in the glass frame. However if needed to post, it will be posted without the frame, unless I am contacted and you would like to organise a personal courier service.